From Practitioner to CEO

Optimisation growth and enterprise value for generational wealth.

Coaching & Strategic Advisory for Medspa Owners and Executives

Business Leadership & Strategic Growth

We don’t just provide advice we coach owners and executives on how to lead their medspa like a high-performing enterprise. Our focus is on leadership development, executive decision-making, and sustainable growth strategy ensuring your practice isn’t just busy, but highly profitable and scalable.

Instead of functioning as another service provider, we guide you in evaluating, selecting, and managing best-in-class partners, vendors, and systems ensuring every investment contributes to measurable outcomes and long-term enterprise value.

Strategic Growth & Operational Excellence

We help you interpret performance metrics and financial data so you can make executive-level decisions that strengthen profitability, patient retention, and provider utilization. Our coaching framework emphasizes:

Reducing inefficiencies and strengthening operational systems

Positioning your practice for long-term differentiation in the market

Driving consistent patient demand and optimized scheduling

Increasing provider productivity and overall profitability
Every initiative ties back to leadership priorities: not just filling calendars, but expanding margins, building enterprise value, and preparing for scalable growth or exit.

Our Coaching Framework

1. Practice Positioning & Leadership Alignment

Aligning practice direction with market opportunities

Establishing a leadership-driven vision and messaging framework

Defining clear points of differentiation that command authority

Coaching teams for internal and external alignment that builds trust

2. Systems Oversight & Operational Efficiency Assessing business systems and technology platforms for scalability

Implementing accountability frameworks for vendors and partners

Streamlining workflows to improve efficiency and patient experience

Developing leadership rhythms to track and measure KPIs

3. Patient Experience & Practice Expansion Building systems to generate steady patient flow

Optimizing processes from inquiry to treatment to increase booked appointments

Designing loyalty, membership, and retention models to grow recurring revenue

Leveraging community engagement and events to foster long-term relationships

The Difference: Coaching Over Execution

Our role is not to replace your staff or vendors it’s to coach, guide, and empower leadership. We help medspa owners and executives:

Evaluate opportunities with clarity and confidence

Lead with focus, accountability, and strategic foresight

Translate daily operations into financial performance and enterprise value

Build a repeatable playbook for long-term, scalable success

Tech Stack Optimization

The right technology foundation is critical for modern medspa success. Cameron's tech stack consulting includes:

EMR Selection & Implementation

Evaluation of practice needs and growth trajectory
Vendor comparison and selection guidance
Implementation strategy and team training
Integration with existing systems
Optimization for workflow efficiency

Practice Management Software

Comprehensive assessment of operational requirements
Customized software recommendations
Integration with financial systems
Automation of administrative tasks
Data security and compliance protocols

Patient Engagement Solutions

Digital communication platforms
Automated appointment reminders
Patient portal functionality
Review management systems
Virtual consultation tools

Sales Systems That Convert

Transform consultations into committed patients with proven sales methodologies specific to medical aesthetics.

Consultation Excellence

Consultation room setup and psychology
Pre-consultation qualification processes
Needs assessment frameworks
Objection handling techniques
Closing strategies that respect patient needs

Team Training & Development

Sales training for non-sales professionals
Role-specific skill development
Performance metrics and accountability
Incentive structure development
Ongoing coaching and support

Customer Journey Mapping

Touch point optimization
Experiential differentiation
Loyalty program development
Upselling and cross-selling strategies
Retention and reactivation systems

Financial Management & EBITDA Optimization

Run your practice like the successful business it deserves to be.

Financial Management

KPI development and tracking
Cash flow optimization
Expense management
Profitability analysis by service line
Financial forecasting and planning

EBITDA Enhancement Strategies

Margin improvement through service mix optimization
Overhead reduction without quality compromise
Revenue diversification into higher-margin services
Tax strategy optimization for maximum retention

Team Development

Organizational structure design
Hiring and onboarding systems
Performance management frameworks
Compensation and incentive planning
Leadership development

Growth Strategy

Multi-location expansion planning
Service diversification strategy
Scalable operational frameworks
Partnership and acquisition guidance
Exit strategy and valuation enhancement

Treatment Plan Optimization

Maximize both patient outcomes and practice profitability through strategic treatment planning.

Treatment Protocol Development

Evidence-based treatment combinations
Procedure sequencing for optimal results
Package development and pricing
Maintenance program creation
New treatment evaluation and integration

Financial Optimization

Treatment ROI analysis
Cost-effective protocol development
Profit margin enhancement
Inventory management
Equipment utilization strategies

Consulting Engagement Options

Cameron offers flexible consulting arrangements to meet your specific needs:

Strategic Assessment

A comprehensive evaluation of your current practice with detailed recommendations for improvement across all areas.

Focused Transformation

Targeted consulting in specific areas of need with implementation support and accountability.

Comprehensive Practice Transformation

End-to-end practice development with ongoing support and guidance to achieve breakthrough results.

VIP Coaching

Personalized one-on-one guidance for practice owners seeking accelerated growth and industry leadership.

Contact Cameron today to discuss which engagement option best suits your practice's needs and goals.

How it works?

24–36 Month Business Transformation Journey

Months 1–6

Foundation

Practice assessment, technology planning, financial system implementation, initial Strategy setup.

Months 7–18

Optimization

Process systems, team training, Operational excellence launch, financial performance improvement.

Months 19–30

Scaling

Revenue diversification, advanced tech integration, leadership development, exit preparation.

Months 31–36

Exit Preparation

Due diligence, strategic positioning, market negotiation and transition planning.

$1 Million EBITDA Preferred