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$1 Million EBITDA Preferred

  • About Us

Elite Growth Partner for Medical Aesthetics & Elective Wellness Practices

Medspa CEO is designed for ambitious practice owners who want more than outside services they want a fractional CEO and business growth advisor who can reduce inefficiencies, strengthen positioning, maximize provider utilization, and scale revenue sustainably.

We are not an agency or a tech vendor. Instead, we serve as your executive-level partner, working alongside top industry leaders, vendors, and platforms to design and oversee a comprehensive patient and provider journey that creates measurable business outcomes.

Built on Cameron Hemphill’s unmatched track record in the aesthetics industry, Medspa CEO integrates strategy, leadership coaching, systems, sales, and operations into one cohesive framework. From aligning your technology stack (EMR, practice management, and patient engagement tools) to streamlining operations and optimizing scheduling, every initiative is designed to strengthen profitability and enterprise value.

We develop and train sales processes that turn consultations into committed treatment plans, while creating operational frameworks that enhance efficiency, reduce overhead, and prepare your practice for multi-location expansion. Finally, through treatment plan optimization, we connect clinical excellence with financial performance, ensuring patient satisfaction and practice growth move in lockstep.

Transformation Framework

The Healthcare Provider's Dilemma: Clinical Excellence vs. Business Mastery

Healthcare providers enter their professions with a singular focus: delivering exceptional patient care. Medical school, residency, and continuing education programs excel at developing clinical expertise but provide minimal instruction in business operations, financial management, or enterprise development.

This educational gap creates what we call the "Provider-CEO Paradox"—highly skilled clinicians who struggle to translate their expertise into sustainable, scalable, and ultimately valuable business enterprises.

Understanding the Valuation Gap: Why Most Medical Practices Underperform

Current Market Realities

Most medical practices operate with enterprise values significantly below their potential. The typical practice valuation formula considers:

  • Revenue Multiple Method: 0.5–1.5x annual revenue (industry standard)
  • EBITDA Multiple Method: 2–4x EBITDA for small practices
  • Asset-Based Valuation: Book value plus goodwill considerations

However, practices optimized for enterprise value achieve:

  • Revenue Multiples: 2–3x annual revenue
  • EBITDA Multiples: 5–8x EBITDA
  • Strategic Premium: Additional 20–40% for systematized operations

The Seven-Figure Ceiling

Most medical practices plateau at seven-figure revenues due to:

  • Operator Dependency: Revenue tied directly to provider availability
  • Inefficient Systems: Manual processes limiting scalability

The Medspa Journey to Scale and Exit

6 Foundational Pillars to Build Enterprise Value

The path from solo provider to multi-location enterprise isn’t linear it requires discipline, structure, and a playbook that connects patient care, revenue growth, and operational excellence. These six pillars form the foundation of a scalable medspa that not only thrives today but attracts premium valuations tomorrow.

Pillar 1

Coaching & Strategic Advisory for Medspa Owners and Executives

We provide medspa leaders with executive-level coaching to operate their practices like scalable, high-performing enterprises. The focus is on leadership development, financial acumen, and sustainable growth, turning busyness into true profitability.

Instead of acting as another service vendor, we guide owners in selecting the right partners, systems, and metrics to ensure every decision drives measurable outcomes and long-term enterprise value.

  • Streamlined systems and workflows that enhance efficiency and patient experience
  • Clear market positioning and differentiated brand authority
  • Accountability structures that improve provider utilization and retention
  • Scalable growth models that increase margins and enterprise worth


We don’t replace your team — we empower it. Through structured coaching and data-driven strategy, medspa owners learn to lead with focus, make confident executive decisions, and build a repeatable playbook for lasting success and value creation.

Pillar 2

Technology Stack Optimization

Educational Framework: Systems Thinking for Healthcare Operations

Technology is the nervous system of a modern medspa. Scalable practices:

  • Implement Tech-automation to reduce manual tasks and optimize staff efficiency.
  • Use integrated EMRs, AI-driven lead follow-up, and data dashboards.
  • Create visibility into KPIs like cost per lead, conversion rate, and patient lifetime value.


🔑 Why it matters for exit: Buyers and private equity groups want proof that operations can run independent of the founder. A strong tech stack proves scalability.

Pillar 3

Financial Management & EBITDA Optimization

Educational Framework: Healthcare Finance for Enterprise Value Creation

Financial acumen transforms a practice from a “job” into an asset. Scaling requires:

  • Clean, GAAP-compliant financials that highlight true profitability.
  • EBITDA optimization aligning expenses like payroll, COGS, and marketing to industry benchmarks.
  • Strategic tax planning (cost seg, bonus depreciation, 1031, DSTs) to preserve cash while scaling.


🔑 Why it matters for exit: Buyers don’t buy revenue they buy EBITDA. Optimizing net income directly increases your multiple and valuation.

Pillar 4

Operations Excellence & Systematization

Educational Framework: Creating Scalable Healthcare Operations

Scaling means moving from a provider-dependent practice to a systematized enterprise. Best-in-class medspas:

  • Create SOPs for consultations, treatments, and follow-up.
  • Build leadership teams with defined accountability.
  • Establish repeatable systems for onboarding, training, and scaling to multiple locations.


🔑 Why it matters for exit: Operations excellence shows acquirers that the business is not reliant on one personality or owner. It signals true enterprise value.

Pillar 5

Sales Training & Patient Experience Excellence

Educational Framework: Consultative Selling in Healthcare Settings

Sales in healthcare must balance ethics and conversion. Top medspas train every provider and front desk staff to:

  • Deliver consultative treatment planning instead of one-off procedures.
  • Upsell retail, memberships, and packages authentically.
  • Create consistent patient journeys that drive retention and referrals.


🔑 Why it matters for exit: Buyers want proof that conversion and retention are embedded in your culture, not reliant on one superstar provider.

Pillar 6

Clinical Excellence & Treatment Innovation

Educational Framework: Evidence-Based Care as a Growth Engine

Growth without clinical excellence is fragile. Sustainable medspas:

  • Build reputations on safe, evidence-based outcomes.
  • Adopt innovation responsiblyintegrating new treatments only when ROI and patient satisfaction align.
  • Position providers as thought leaders through training, conferences, and published outcomes.


🔑 Why it matters for exit: Clinical trust and reputation create long-term brand equity. Acquirers want practices that balance innovation with proven care models.

Together, these build an enterprise ready for multi-location expansion, private equity interest, or a premium roll-up exit turning your medspa from a passion project into a wealth-creating vehicle.

Comprehensive Growth Strategy for Medspas

Practice Growth
Hub

1

Strategy

Develop long-term business plans.

2

Operational Excellence

Measurable results, sustained value.

3

Technology

Optimize tech stack for efficiency.

4

Sales

Convert consultations into lifetime patients.

5

Treatment Optimization

Align outcomes with transformational results.

6

Operations

Streamline workflows for profit.

Six pillars that drive medspa growth
1

Strategy

Develop long-term business plans to guide growth.

2

Marketing

Enhance brand visibility and patient acquisition.

3

Technology

Optimize your tech stack for efficiency and experience.

4

Sales

Convert consultations into treatment plans with better follow-up.

5

Treatment Optimization

Align clinical outcomes with financial goals and satisfaction.

6

Operations

Streamline workflows to improve efficiency and profitability.

Transforming Medical Aesthetics & Elective Wellness

Cameron Hemphill stands at the forefront of the Medical Aesthetics and Elective Wellness industry as a visionary consultant with over a decade of proven expertise. As the driving force behind the success of 1,000+ Medspas and 2,300 providers nationwide, Cameron has established himself as the go-to strategist for practices seeking sustainable growth and industry-leading results.

  • Systems & Process Optimization: Creating streamlined operational frameworks that maximize efficiency and client satisfaction
  • Revenue Acceleration: Implementing proven sales and growth strategies tailored specifically for the medspa environment
  • Technology Integration: Curating the ideal tech stack and EMR solutions to enhance patient experience and operational effectiveness
  • Financial Performance: Developing robust financial models that transform promising practices into highly profitable businesses
  • Exit Strategy Development Educational Framework: Healthcare Business Valuation and M&A Preparedness Successful exits require years of preparation and strategic positioning:

Proven Track Record of Success

Cameron has guided practices through every stage of growth, helping new owners become six-figure earners in their very first year, scaling established medspas into seven-figure leaders, and elevating top performers to eight-figure valuations that attract lucrative private equity acquisitions.

Industry Recognition & Thought Leadership

As host of the world-renowned Medical Millionaire podcast with over 50,000 downloads, Cameron shares invaluable insights and strategies with practitioners across the globe. His thought leadership extends to the industry's most prestigious stages, where he is a sought-after keynote speaker at premier conferences including: AmSpa Aesthetic Next 4S Summit And numerous other high-profile industry events

Trusted by the Best

Cameron's reputation for excellence has earned him partnerships with the industry's most prestigious brands and key opinion leaders (KOLs). For over a decade, top medspa owners and industry innovators have trusted Cameron's guidance to navigate challenges, seize opportunities, and achieve unprecedented growth.

The Cameron Hemphill Difference

What sets Cameron apart is his holistic approach to practice development. Beyond implementing isolated tactics, he orchestrates comprehensive transformations that align every aspect of your business from Business Leadership & Strategic Growth and retention to team culture and financial management creating a sustainable engine for long-term success.

When you work with Cameron, you gain more than a consultant; you secure a committed partner invested in your practice's prosperity and your personal success as a medical aesthetic entrepreneur.